NEW YORK, May 1, 2010 / — Caswell-Massey, America’s oldest retailer and first purveyor of personal care products is introducing a new assortment of Natural products to its Luxury collection. The new, Natural Hand Lotions and Hand Wash Gels will be sold at the launch of the Caswell-Massey boutique at Limelight Marketplace, 47 W. 20th Street, on May 7th.

Free of parabens, pthalates, lauryl and laureth sulfates, the Luxury collection features Natural Hand Lotions ($35) and Natural Hand Wash Gels ($30) made with shea butter and Vitamin E to gently moisturize skin.

The Naturals are also gluten-free and made with recyclable packaging. They are available in 5 scents: Lemon Verbena, Lavender & Violet, Oatmeal, Fresh Cut Flowers and Ocean. Each fragrance has tailored additives to soothe, condition and protect the skin such as green tea, pea protein, lemongrass and sea kelp.

Caswell-Massey has additional boutique locations including: Bergdorf Goodman and Gracious Home, NYC; West Palm Beach, FL; Charlotte, NC; Los Angeles (Studio Beauty Mix); and Charlottesville, VA (Londons Bathecary).