Fashion

Hemyca Fall 2010: Futurity

LONDON, May 18, 2010 / — HEMYCA’s AW/10 collection “Futurity” encapsulates all the elements and polished characteristics of a sophisticated social life in a major city.

Strategic elements of sharp modern architecture and the way its attitude is reflected in urban lifestyle have been merged and refined by elegance and grace to form a key theme of this collection. In short, the collection has been designed with the expression of future vintage firmly in mind.

The “Futurity” collection conveys luxurious shapes, capturing a world of powerful, structured tailoring from HEMYCA’s signature feminine silhouette jackets, suits and slim fitted trousers to the beautiful body enhancing dresses to luxurious draped silk tops. These are suitable for an array of individuals and created both to promote and reflect the wearer’s positive outlook on the future.

In addition to the powerful structure of the garments in HEMYCA’s “Futurity” collection, the colours also endeavor to capture its purpose. From the stark colours of silk crepe satin prints, to midnight blue merged with the deep purples, pinks and indigo, metallic silver satin and ink black they go hand in hand with the soft velvet and wool melton, tightly constructed to keep you warm during this cold season.

“Futurity” is about encapsulating the present as well as the future. The prospect of capturing an element of a city’s most striking landmarks can only be achieved through timeless designs, exquisite fabrics and captivating imagination. These timeless qualities are ones that HEMYCA have strived to express throughout every element of the “Futurity” collection.

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