News

Net-a-porter to Launch a Menswear Channel

LONDON, Jun 12, 2010 / FW/ — Net-a-porter, the online luxury fashion retailer is launching www.MRPORTER.com , a site dedicated to menswear.

Slated to be launched on January 2011, just in time when the Spring 2011 collections hit the stores, MRPORTER.com promises to be as style savvy as its 10-year old sister, Net-a-porter.com. Mr Porter will propose a selection of the best of men’s fashion, the best known brands and also give fashion advice for men.

This unique concept will offer a selection of some sixty of the most prestigious ready-to-wear brands for men, putting forward indispensable core brands while proposing emerging international designers.

Partners for the Mr Porter project already read like a who’s who in menswear – Ralph Lauren, Burberry, Lanvin, YSL, Margiela, Balmain, Dunhill, Margaret Howell, Rick Owens, John Lobb and RM by Roland Mouret.

“Commenting on this new project, Natalie Massenet, founder of Net-a-Porter says, “For us it is an incredible and exciting new adventure as we prepare for some time now. We always thought NETAPORTER evoke in the female collective imagination a platform and now we are ready to create a new world of fashion entirely designed and dedicated to men and their style.”

According to Ms. Massenet, Mr Porter already has a customer base ready. 100% of Net-a-porter clients have a man in their lives and 59% of them are married or living with their partner.

Mr Porter will offer same day delivery in London and Manhattan (New York) and expedited delivery in other cities around the world.