LONDON, Sep 3, 2010 / — In a definitive British moment, famed businessman and entrepreneur Sir Richard Branson was surprised and delighted at the V Festival to see himself on the ten fingertips of Katie Banks, Entertainment Editor of Closer Magazine!

Banks, who was “minxed” for the V Festival weekend, was wearing custom Minx nails featuring Branson’s photo.

Minx was a new addition to V Festival’s Louder Lounge this year in the U.K. Minx, a solid nail coating that has taken Hollywood celebrities and fashionistas around the world by storm is applied through a process using heat and pressure.

Because Minx is a film and not a liquid, it is available in a wide range of metallics, patterned designs, and graphics that have never before been seen in nail fashion.

Minx already boasts an impressive celebrity following that includes Victoria Beckham, Rihanna, Beyoncé, Katy Perry and Lady Gaga, and the local Sweet Squared nail technician team was busy Minxing U.K. concert goers over the weekend.

Among the local celebrities Minxed were Geoff Lynch, television presenter, who chose the Black with Silver Dragon Minx; and Gail Porter, television presenter who selected Black with White Polka Dot Minx and gave Minx a shout-out on GMTV Monday morning!

And just for another surprise gift to Sir Richard Branson, Minx also created a customized design entitled “The 60 Year Old Virgin” in honor of his 60th birthday!

Photos by Steph Seelan