MILAN, Nov 5, 2010 / FW/ — Originally introduced in 1929, Church’s “Shanghai” style personifies the modernity and timeless elegance of the Church’s brand. Reissued for men in Fall 2009, the classic Shanghai model is now available for women.
The original 1929 “Shanghai” model was destined for the English colonies and characterised by certain extremely refined stylistic devices and innovations and by the skilled balancing of the juxtaposed colours.
The workmanship and the design of the leather, the tip and heal are typical of a formal shoe, but their juxtaposition with natural hues softens the impact. The model is refined and elegant, but at the same time relaxed and sporty.
A fundamental characteristic of the “Shanghai” style is the detailing of the rubber sole with the name of the brand – CHURCH CO – artfully designed on the sole. This detail is found periodically throughout the history of the Church’s collections, and even in the brand’s contemporary models.
The model was revolutionary when it was first launched, but was immediately part of a tradition and history that renews itself by looking to the future.
And today, history was again made when once more, a style that was just available for men is now available for women.