MILAN, Feb 25, 2011 / — Celebrating its 40th anniversary this season, Giorgio Grati went retro as it brings back to life the timeless elegance of the label’s style.

Giorgio Grati transcends being a label and becomes an evocative location where a sophisticated lady, see and be seen, walk through the four streets of the fashion, the international symbol of elegance.

Presented as vignettes, the first theme, inspired by Old Europe, is divided between Avenue Montaigne and its atmosphere from dawn and early morning. It continues with Bond Street, for an eccentric style and with a bit of humor for a woman with a sporty yet refined look Coming up along Via Montenapoleone, where a woman loose and strict, severe but not serious, reassuring and sometimes wearing garments from the aristocratic snob preciousness.

In Fifth Avenue meets the glamorous dresses and suits that are inspired by vintage dress footage of a relaxed mood, perfect from morning to evening.