NEW YORK, Jun 22, 2011/ FW/ — adidas SLVR has redefined casual wear as smart, sleek, and effortlessly elegant, carving out a niche for innovative pieces that match the pace of 21st-century lives.
This season’s campaign builds on the collection inspiration of space travel. It visualizes the brand’s futuristic vision, which combines both technology and luxury, in a strong and dramatic campaign. The series of different layouts communicate the scope of the brand – effortless elegance to stylish function; tailored silhouettes to casual wear – by combining two opposing looks in one visual layout.
Photographed and filmed Willy Vanderperre and styled by Jay Massacret, the campaign will make its worldwide debut in August 2011 in international print and online fashion media and also includes a short mood film, all featuring models Anouck Lepère and Alexander Beck
Designed for life on the move, adidas SLVR continues its stride forward.