NEW YORK, Sep 15, 2011/ FW/ — Amidst the style fest called New York Fashion Week, jewelry designer Anna Sheffield decided to be different and launch the “Anna Sheffield Bridal & Commitment Jewelry” line a month before the traditional Bridal Week held in October here in Manhattan.

A CFDA/Vogue Fashion Fund nominee, Anna Sheffield has partnered with EFD Ltd to launch her new line which is crafted with the most exquisite materials and with the same fine workmanship as her main collection.”

“With EFD as a partner, I have access to the highest quality diamonds, as well as precious, rare, and antique stones to ensure that what we offer are not only exceptional, but truly unique,” says designer Anna Sheffield.

With her finger on the pulse of fine and haute-­-costume jewelry, as well as New York culture at large, Anna will fuse her trendsetting, eclectic style of inverted-­-set gemstones, mixed metals and stackable rings with licensing entity EF3 Alliance.

A unique and inspired collection of nearly 40 styles with variations in aesthetic from delicate to bauble will be available for both men and women. The line includes 14K white, yellow and rose gold wedding bands and promise rings, as well as white, black, champagne and antique diamond engagement rings weighing from .05 cts to 3 cts –or higher by custom order.

Each ring or band will be packaged in a unique Anna Sheffield Bridal keepsake box, to be cherished as the treasure inside. Anna Sheffield, a New York-­-based designer who hails from Northern New Mexico, has a distinct sensibility that emerges from both the rich urbane culture of New York City and her penchant for the spare, culled from the environs of the Southwest.

“I’ve always loved making engagement rings and bands for my clients and friends. It is amazing to create jewelry that is not only a symbol of a union, but also expresses something so timeless and distinctive as the wearers’ love and devotion for one another, says Anna.

Anna Sheffield Bridal will be available on beginning Fall 2011, as well as fashion forward boutiques and fine jewelry retailers worldwide, including and Love Adorned.

Additionally, it can be viewed by private appointment in the brand’s Soho atelier. The collection of solitaire and promise rings, 3-­-stone styles, and pave rings will range from $999 -­- $25,000 with stackable bands ranging from $499 -­- $1999.

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