NEW YORK, Sep 6, 2011/ — Iconic denim label, Joe’s, will launch its New York City pop-up store this Fashion’s Night Out (FNO). Located at 77 Mercer Street, the shop showcases the latest fashion and denim trends from one of the industry’s hottest LA-based companies.
“We are excited to have our very first New York presence in the heart of Soho, this location will allow New Yorkers to experience the depth of Joe’s as a complete lifestyle brand,” says Marc Crossman, CEO.
To celebrate this occasion, Joe’s is teaming with stylish sister duo Arielle and Danielle Nachmani who will be available from 7:30 – 9:30 PM to provide partygoers with styling tips and advice on how to create the best looks for fall.
The favorite ensemble of the evening will win a $1000 gift certificate. Known for her chic fashion sensibility, Something Navy’s Arielle is a fashion industry darling and one of the digital world’s top bloggers.
Danielle, one of Hollywood’s most sought after stylists, works with Rosie Huntington Whiteley and Maggie Gyllenhaal among other stylish celebrities. “The Nachmani sister’s casual cool meets street style falls very much in line with our brand’s DNA making it a perfect match,” shares Joe Dahan, Founder and Creative Director.
The Soho pop-up store will also serve custom designed beverages by the well known mixologists of New York City’s Ward III while offering tasty eats from Rickshaw Dumpling, Gorilla Cheese and Van Leeuwen. DJ and artist extraordinaire, Alex Daniel, will be spinning tunes for the duration of the night’s festivities, which begin at 7 PM and conclude at 11 PM.