NEW YORK, Sep 13, 2011/ FW/ — Mulberry celebrated the big 4-0 with music, dancing and margaritas!
Fresh from celebrating the opening of its new US flagship, the famed British brand still as New York in its mind and thus the 40th anniversary celebration held on September 12th at the rooftop of Skylight West here in New York.
And with celebrity guests as the audience, Mulberry also hosted the first in a series of gigs around the world, debuting with Kasabian, who played a 45-minute set during the evening as part of Mulberry’s Mix Tape Tour. Tracks played live included Shoot The Runner, Club Foot, LSF, Fire, Vlad The Impaler and Days are Forgotten.
A Seventies-style dance floor was set up in front of the stage and the gorgeous Harley Viera Newton, wearing the Pleat Front Dress in Pale Gold from AW11 opened the party and got the crowd up and dancing with her DJing talents. Mulberry party regular and Associate Editor at Teen Vogue Andrew Bevan then closed the night with his own DJ set – the evening was certainly tune-filled!
The rest of the night was themed as a children’s birthday party (we think it’s only right to get in touch with your inner child every now and then!) with a balloon artist making animal shapes and balloon hats for our guests and of course party bags, complete with 40th Mulberry badges, tags and sticker sheets.
Guests also enjoyed nostalgic foodie treats such as cheese and tomato toasties and fairy cakes aplenty.
Partygoers including Maggie Gyllenhaal (wearing the Tille Wrap Dress in Happy Hedgerow Print from AW11 and the Effie Satchel in Oak from Pre SS12), Rose Byrne (wearing the Pleat Front Dress in Pale Gold and the Mini Taylor in Marshmallow White from Pre SS12), Alexa Chung (wearing the Polly Push Lock Trench in Marshmallow White and the Mini Alexa in Oak from Pre SS12).
Annabelle Wallis (wearing the Full Sleeveless Dress in Nightshade Blue Broderie Anglais and the Mini Alexa in Nightshade Blue Large Silky Snake from Pre SS12), Marissa Montgomery, Roxanne Mesquida (wearing the Belted Neely Dress in Black from Pre SS12 and the Postman’s Lock Clutch Wallet in Fox Brown Suede from AW11), Michelle Trachtenberg (wearing the Annie Skirt in Metallic Feathered Friends and the Postman’s Lock Clutch Wallet in Midnight from AW11).
Solange Knowles (carrying the Fox Lock Bag in Fox Brown from AW11), Imogen Poots (wearing the Kilty Skirt in Winter White, the Feathered Friends Print Tee and the Lily in Hedgehog Bronze from AW11), Louise Roe (wearing the Tillie Wrap Dress in Devore Feathered Friends Print and the Postman’s Lock Clutch Wallet in Red Onion from AW11)
Gia Coppola (carrying Mini Taylor Satchel), Leigh Lezark (carrying Postman Lock Evening Bag), Zara Martin (wearing the Long Peggy Dress in Waders Green, the Tillie Booties in Hedgehog Bronze and the Small Heritage Bayswater from AW11), Becka Diamond (carrying the Buckle Bag), Lydia Hearst (carrying the Lily in Red Onion Quilted Haircalf), Alexander Skarsgard, Jared Followill, Theo Hutchcraft and Nur Khan.