AUCKLAND, Oct 12, 2011/ — Next week at The Cloud will play host to a glamorous showcase of New Zealand’s current and future fashions from more than 50 of the country’s top designers thanks to New Zealand Fashion Week.

A total of six shows will be held over the 19th and 20th of October as part of REAL NZ Festival and as a special showcase of New Zealand fashion innovation.

Director of the NZ 2011 Office, Leon Grice, says our fashion industry is a growing source of pride and identity. “From world-class technical clothing to contemporary designer fashion, New Zealand has earned a strong global reputation for its creativity and innovation. Already worth $238 million in exports, demand for New Zealand fashion garments to countries like Italy, the United Kingdom and Japan is rapidly increasing each year,” he says.

These free events are open to the public and feature all the glitz and excitement that you would see at New Zealand Fashion Week. The new Queen Wharf venue can hold a total of 2000 people and will wow guests with New Zealand’s longest runway.

New Zealand Fashion Week Managing Director Pieter Stewart explains there’s something in the show for everyone.

“We’re very proud to present a showcase of our best New Zealand fashion designers during the Rugby World Cup. These fantastic events allow the public and international guests to come and see fashion by our top Kiwi designers and experience all the excitement of a fashion show at the vibrant Cloud venue.

The shows include an array of fashion from underwear to evening wear, menswear and so much in between. Everyone will enjoy the show,” she says.

Each fashion show will feature the current summer season and spot beauty prizes. As well as the many VIPs and fashion designers in attendance, visitors of the shows might also spot Next Top Model winner Brigette Thomas on the runway and presenting the event MC & DJ Karn Hall.

Some added excitement before the shows will see Servilles and Smashbox doing hair and makeup for the show live amongst the crowds.

“The public are always really interested in what happens backstage so we thought we’d bring backstage to the main arena and show how we complete the models hair and beauty looks out in the open for everyone to see. We have some of the best in the industry on the hair and beauty teams and it’s a great opportunity for the public to learn some tricks of the trade ,” says Fashion Show Producer Marissa Findlay.

For serious fashion lovers the New Zealand Fashion Week Guide Magazine will be available during the shows and the fashion designers themselves will attend select shows to meet fans and followers.
The Cloud is running throughout the 45 days of the tournament as the hub of the REAL New Zealand Showcase and presents New Zealand’s innovation through displays and activities of food, wine, fashion and culture.

Show Days: Wednesday 19 & Thursday 20 October.
Show times: 1.00pm, 2.30pm & 4.00pm (both days).

Fashion Designers @ The Cloud: A la Robe, Alma J, Andrea Moore, Anna Schimmel, Annah Stretton, Blak Luxe, Bonds and Jockey, Brady, Celine Rita, COOP, Crane Brothers, D’monic Intent (Miromoda), Deryn Schmidt, Egoist, Emma Manhart, Hailwood, Helen Cherry, Huffer, Ingrid Starnes, Jimmy D, Juliette Hogan, Kathryn Wilson, Katie-maree Cole, Kleenex, Life of Riley, Lonely Hearts, Michael Hill Jeweller, MisteR, Modes, Never Black, Ruby, Sabatini, Sable and Minx, Salasai, Sera Lily, STARFISH, Stolen Girlfriends Club, Taylor Boutique, Trelise Cooper, Twenty Seven Names, TwoWonders, Untouched World, WHIRI, Workshop, WORLD, Zambesi

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