LONDON, Nov 17, 2011/ FW/ — Vodaphone UK, one of the largest telecommunications company in the world is to become the Principal Sponsor of London Fashion Week starting in February 2012.
A joint announcement by Vodaphone and the British Fashion Council confirmed that the London-based telecommunications giant has partnered with the BFC for at least seven seasons. For the past three seasons, Vodaphone has been the telecommunications partner and title sponsor of London Fashion Week.
Starting from London Fashion Week this February, as all eyes fall on the London catwalks, customers have even more opportunity to get a money can’t buy experience. As part of Vodafone VIP, customers will be able to win tickets to all catwalk shows taking place at the official BFC Catwalk Show Space, Somerset House.
Vodafone customers will benefit from an exclusive viewing platform for the shows offering a great view of the runway as well as a VIP lounge for an intimate experience of London Fashion Week.
Caroline Rush, CEO of the British Fashion Council, said today: “Vodafone understand innovation. Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique opportunities and access for their customers to experience fashion.”
Danielle Crook, Vodafone’s UK Director of Brand Marketing, said: “From Haute Couture to high street trends, our customers tell us that fashion is one of their great passions. Through this exciting extention of our partnership with London Fashion Week we’re looking forward to giving them even greater access to the heart of the British fashion world.”
Vodafone UK will continue to be title sponsor of Vodafone London Fashion Weekend and sponsor of the British Fashion Awards.