NEW YORK, Jan 13, 2012/ — Shot by Terry Richardson who is known for his eccentric, transgressive and provocative style, the new Just Cavalli Spring/Summer 2012 advertising campaign stays true to the brand’s DNA of constant creative evolution that draws inspiration from the lifestyle of the new generation.
Shot in New York’s Milk Studio, the campaign features Lindsey Wixon, Ruby Aldridge, Jac Jagaciak, Benjamin Eidem, Josh Beech as the protagonists as they captivate, sparkle, and at times seen in naughty images, where glamour and positivity are bound with a seduction and freshness.
Terry Richardson shot the images in Milk Studio, against a monochromatic background which emphasizes the romanticism, sweetness and lightness of the Spring/Summer 2012 collection, signaling the relaunch of the Just Cavalli brand.
A return to the origins of the Cavalli style, interpreted by the designer in a contemporary key.
The prints come from the photos taken by Roberto Cavalli of his travels, definite protagonists of this collection, inspired as always by the wonder of nature.
Photographer: Terry Richardson
Creative Director: Eva Cavalli
Hair Stylist: Jimmy Paul
Make-up Artist: Lloyd Simmonds
Location: Milk Studio, New York NY