NEW YORK, Jun 12, 2012/ — One of the famed Antwerp 6 that rocked the fashion world during the 1980s, Maison Martin Margiela sits on top of conceptual fashion and timeless style since its launch in 1988.
One of the most important and influential fashion houses of the past three decades with its “anonymity, whites and ambiguity” trademark, Maison Martin Margiela is now ready to share these values to a wider audience.
In an announcement released today, H&M confirmed that Maison Martin Margiela is joining the trendy Swedish retailer in its relentless pursuit of democratizing fashion.
Commenting on the collaboration, the design team at the French fashion house said, “We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”
MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.
MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. MAISON MARTIN MARGIELA believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity.
Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.
With all its processes, the focus of MAISON MARTIN MARGIELA has always been on the final product, making the work of the house that of a true living Maison.
The Maison Martin Margiela for H&M collection will be in stores starting November 15, 2012.