LONDON, August 19, 2012/PRNewswire/ — This September, at London Fashion Week, the world’s top models will share the catwalk with the original supermodel, Minnie Mouse, whose reign as a fashion icon began in 1928.
Minnie Mouse’s unique and distinctive style endeared her to many young girls for the past 85 years, since her debut as Mickey Mouse’s sweetheart.
Celebrating Minnie Mouse’s timeless appeal, renowned designers including Giles, Michael van der Ham, Richard Nicoll, Piers Atkinson, Bunney, Husam el Odeh in collaboration with Luke Hersheson, Katie Hillier, Lulu Guinness, Tatty Devine and Terry de Havilland will creatively interpret her signature bows and trademark polka dots. An extraordinary collaboration with Meadham Kirchhoff will also be revealed at their Spring/Summer 2013 show.
The ‘Minnie Mouse Must Haves’ will be showcased to international buyers and media at London Fashion Week. In addition, Disney will be working with influential bloggers and beauty brands to further engage audiences with Minnie Mouse’s style appeal.
Following the ‘Inspired by Minnie Mouse’ showcase, each of the ‘Minnie Mouse Must Haves’ will be available at an exclusive auction on the eBay for Charity programme, offering fashion-followers and Disney fans around the world the opportunity to own a unique one-off Minnie Mouse-inspired creation.
Proceeds from the auction will be donated by Disney to support the BFC/Bazaar Fashion Arts Foundation, a British Fashion Council initiative to nurture relationships between the creative industries and maintain a reputation for fashion innovation.
The Minnie Mouse Must Have auction forms part of eBay’s Fashion campaign supporting fashion design talent. eBay’s activities also include the recently announced partnership with the British Fashion Council’s Fashion Forward initiative, championing emerging British fashion designers.