MILAN, Sep 21, 2012/ — For Spring/Summer 2013, Sergio Rossi’s Creative Director Francesco Russo created a synergy between two design school thoughts – the iconographic language of Memphis Milano and the precious manual skills of Carlo Bugatti.
Memphis Milano – Born n 1981 on the initiative of Ettore Sottsass and a group of young Milanese architects and designers interested in exploring more up-to-date ways of home living and design. Since its inception it has become an almost mythical symbol of New Design, the influence of which can now be seen in innumerable fields of production.
Carlo Bugatti (Born February 16, 1856 in Milan, Italy – died April 1940 in Molsheim, France) was a notable decorator, architect (indeed he never applied his work into buildings), designer and manufacturer of Art Nouveau furniture, models of jewelry, musical instruments.
The extraordinary combinations of Memphis Milano and Carlo Bugatti aesthetics resulted to a visually striking collection that is pure and without compromise.
Sottsass’s radical design – combinations of bold color, angular geometric motifs, and a penchant for unusual materials – inspired Russo’s creativity. The tone is daring and sharp. Each model has a precise aesthetic character defined by a spirit that is both elegant and maximalist.
Russo’s concept is eclectic yet consistent: committed to undermining the rules, he replaces the industrial process favored by Memphis design with the superb artisan approach of Carlo Bugatti.
Sergio Rossi’s distinctive and refined craftsmanship can be seen in the couture touches that define the entire collection. Woven leather inserts with three-dimensional texture juxtapose colors and form graphic elements on heels, soles, and straps.
Metallic surfaces interrupt dizzying color combinations and fool the eye: laminated and patent leather with crystal intarsia are the choice for evening. a sense of rebellious sensuality defines the entire collection.