NEW YORK, Jan 10, 2013/ — This spring, H&M offers a modern take on romantic bohemian styles for women, and bold colors and prints for men. H&M designers suggest the key pieces of the season for both women and men alike.


“I really like the new bohemian look at H&M,” says Ann-Sofie Johansson, H&M’s Head of Design. “It feels fresh thanks to the sporty shapes, sun-bleached colors and new forms of embellishment.”

– QUILTED BOMBER: “The bomber is the perfect piece to kick off the season. H&M’s updated version softens a rugged classic with quilting and printed details.”

– DRAPED BLAZER: “This is one of those pieces I can’t wait to wear. I know I’ll rely on it all season long because of its softened, tailored silhouette!”

– TASSELED SKIRT: “This skirt gives any outfit a burst of color and fun with its layers of tassels. It’s best paired with a minimal tee for the ideal, modern look.” RED WIDE LEG TROUSERS: “It’s great how something this clean can also translate as bohemian. The silky, soft ease of these pants are a must-have for this coming spring.”

– COWBOY ANKLE BOOTS: “These boots lend any modern bohemian a look with just the right amount of an urban edge. I envision paired with a tasseled bag.”


“It’s so exciting that men today are wearing more prints and colors,” says Andreas Löwenstam, H&M’s head menswear designer, “and are confident enough to try something new at H&M in order to find their own personal style.”

– NEW BLAZERS: “There’s so much innovation in blazers this season from color, print and cut and fabric. I love the fact that there’s such new life in this traditional garment.”

– SHORT SHORTS: “Shorts are looking better than ever when worn tailored. The shorter length really defines the boxy, sporty silhouette of the season.”

– GRAPHIC PRINT PANTS: “This new confidence in men’s dressing means there are so many new choices, like these amazing graphic print pants. Wear them with a shirt and blazer, or with your favorite T-shirt.”

– UTILITY JACKET: “Utility jackets have returned to fashion in a big way. The details are important like pockets and shoulder epaulettes. It’s such a useful layering piece.”

– BASEBALL CAPS: “It’s amazing how an accessory can add a whole new dimension. Wearing a baseball cap with a blazer shows you understand how to make tailoring work for the 21st century.”


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