sephora beauty insider 01SAN FRANCISCO, Jul 30, 2013/ — Beauty addiction has its privileges, say Sephora as it re-launches SEPHORA BEAUTY INSIDER, the best and most expansive beauty loyalty rewards program.

With the mantra, “more beauty rewards, more first pass access and more exclusive experiences,” BEAUTY INSIDER current members are asked to check in or upgrade your BEAUTY INSIDER status with the program relaunch on August 12th while also asking beauty enthusiasts to enroll in the program.

According Sephora, the revamped BEAUTY INSIDER program features the following exciting program benefits:


SEPHORA has added a new rewards level, VIB ROUGE®, for the most fervent product junkies. The ultimate in bragging rights, this level is reserved for those who spend $1,000+ in a calendar year and offers unparalleled insider access to one-of-a-kind experiences and rewards.

The chic red VIB ROUGE card opens the door to private, limited-list events with brand founders and celebrities, advance access to new products, free shipping on and, unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline. For more information, visit:


sephora beauty insider 03View the latest rewards and exclusive offers, check point balances and get access to members-only products and events at the new BEAUTY INSIDER digital hub, Plus, keep track of past purchases and products you love, with the digital makeup bag, My Beauty Bag. Access it all on-the-go via mobile web or by the new Sephora To Go App for iPhone and iPod Touch.


BEAUTY INSIDER tiers and benefits have gotten a makeover. The program now features new ways to use your points, members-only beauty classes, first access to the most coveted new products in beauty and more, plus all the benefits members currently love – like the free birthday gift!

Becoming a BEAUTY INSIDER is free and open to everyone, and members start earning one point for every dollar they spend immediately.

Tap into your BEAUTY INSIDER benefits and membership card instantly online, in-store or even on-the-go with the new Sephora To Go App for iPhone and iPod Touch, available for download at


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