NEW YORK, July 31, 2013/ — Last night, in New York City’s Times Square, Vanessa Hudgens, Jessica Szohr and Austin Butler unveiled the “Rock Your Walk” video and thus essentially kicking off American Eagle Outfitters’ Fall 2013 “Project Live Your Life” campaign.
A seamless series of videos celebrating real people’s individual style in the latest collection of American Eagle jeans, “Rock Your Walk” featured runway cameos by fashion influencers including actresses Jamie Chung, Jessica Szohr and Shenae Grimes, style bloggers Bryan Yambao (Bryanboy), Christina Caradona (Trop Rouge) and Natalie Suarez (Natalie Off Duty), TV host and fashion journalist Louise Roe, celebrity stylists Johnny Wujek and Dani Stahl and trendsetters and DJs Hannah Bronfman and Brendan Fallis, among others. To view the video online, visit www.ae.com/RockYourWalk.
As part of the campaign, AE fans are invited to create history this fall as they help American Eagle Outfitters achieve the longest-ever denim runway, from New York, NY to Los Angeles, CA, by submitting their own “Rock Your Walk” videos.
The “Rock Your Walk” initiative is a progression of the brand’s ongoing “Live Your Life” campaign that first debuted in Fall 2012 and has since evolved into video format.
Beginning July 31st, individuals can upload their own “Rock Your Walk” videos online at www.ae.com/RockYourWalk from their computer or mobile devices via Instagram or Vine.
Participants’ videos will be added to the ongoing runway video as it travels across the country, and the best of the best of the videos submitted will earn the opportunity to be featured on American Eagle’s 15,000 square-foot LED billboard screens right in the heart of New York City’s iconic Times Square.
To accompany their videos on-screen, participants will provide a creative name for their walk, their location and what American Eagle jeans they’re rocking. Participants will also receive $10 off a purchase of $40 or more once their video is uploaded.
For more information, please visit www.ae.com/RockYourWalk.