This unique collaboration between eBay and Mercedes- Benz Fashion Week Russia brings instant gratification into a new level with 13 Russian designers selling outfits from their new collection right from the runway using their mobile device by using an the app “eBay Moda” or online at www.mercedesbenzfashionweek.ru, and clicking on a link that will bring you to a special page dedicated to this promotion.
Vladimir Dolgov, eBay Russia General Director, comments “Coming to Russia in 2012, we had set a goal of becoming such a resource where consumers can easily find any specialties in fashion area; the resource allows to follow all new trends and to be the first to buy a collection which is not even set for sales. And we can achieve it only by cooperation with fashion leaders such as Mercedes- Benz Fashion Week Russia”.
Alexander Shumsky, Mercedes-Benz Fashion Week Russia President, notes why it is better to start online sale for young designers: “Third year in a row we have live streaming video of all the Fashion Weeks Shows – the audience likes watching it; last season 200 000 unique users had seen the shows (compare to 45 000 attendees to MBFW Russia in Moscow). An upcoming season we would like to give an opportunity to buy the outfits online during the show – via eBay. The perspectives for designers who are able to meet consumers’ interests are really high.”
The collections of these Russian designers are offered for sale:
Alena Akhmadulina Dasha Gauser Julia Dalakian MARI AXEL ROB-ART by Katya Rozhdestvenskaya LENA KARNAUHOVA LA ROOM Maroussia Zaitseva TEGIN Olya Shikhova SLAVA ZAITSEV
All collections will be available in eBay till 10th November, and the prices are especially of a great interest to Internet-shoppers.
Mercedes-Benz Fashion Week Russia is being held in Moscow from 25th till 31st of October, 2013.