Blake Lively la nouvelle egerie L'Oréal ParisPARIS, Nov 3, 2013/ — Following the footsteps of Julianne Moore, Freida Pinto , Jennifer Lopez , Eva Longoria , Beyonce Knowles, Lara Stone, Hugh Laurie , Laetitia Casta and Jane Fonda, “Gossip Girl” Blake Lively has been named the new L’Oreal Paris Muse.

Commenting on her new role, Blake Lively said, “I am extremely honored to join the list of these exceptional spokepersons to represent L’Oreal Paris. Beauty is rooted in confidence and it is very important for me that I communicate this message.”

A California native, 26-year old Blake Lively has established herself as a rising star in Hollywood with her talented performance in Rebecca Miller’s “The Private Lives of Pippa Lee”. Best known for her role as Serena van der Woodsen in CW’s “Gossip Girl” which ran for 6 years, Blake Lively also garnered recognition for her performance in “The Sisterhood of the Travelling Pants” (Parts 1 & 2), Ben Affleck’s “The Town” and Oliver Stone’s “Savages”.

Considered a fashion icon, Blake was the face of the Chanel Mademoiselle bags in 2011 and currently, she is the face of Gucci Premiere fragrance.

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