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H&M + Whitney Museum + Jeff Koons = Fashion Loves Art

HM Balloon Dog FacadeNEW YORK, Jun 12, 2014/ — On Thursday, July 17th at 12:00pm, the trendy retailer H&M will open its 57,000 square feet museum-inspired store featuring artwork by iconic American artist Jeff Koons.

The new flagship features an impressive five floor atrium and a 26’ x 20’ LED screen that demands attention and creates a regal feel upon entering the store. Timeless finishes including green and white marble tiles, an opulent wall of mirrors, distinct herringbone wood work and a full concierge shopping service all create a truly unique experience.

Located at 5th Avenue, the heart of New York’s shopping district, the new H&M flagship and its impressive façade of windows is the perfect showcase for the Swedish retailer’s first ever artist collaboration with one of the most notable and influential artists of our time.

And in celebration of its opening, H&M has become one of the major underwriters of the Whitney Museum of American Art’s Jeff Koons: A Retrospective as the fashion retail sponsor.

“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring. H&M delivers great fashion season after season and it’s nice to see my work at their new store,” says Jeff Koons.

Jeff Koons has also designed a limited edition Balloon Dog leather handbag exclusively for H&M. The Fifth Avenue flagship will be the first location worldwide to offer the work of a celebrated contemporary artist of this caliber, making H&M the destination where fashion and art intersect.

The Balloon Dog leather handbag will also be carried in select markets across the US including Los Angeles, Chicago and Dallas, as well as online at hm.com beginning July 17th, 2014. A select number of pieces will also be sold at the Whitney during the Retrospective.

In addition to shopping the Jeff Koons for H&M collaboration, customers will be able to stock-up on all of H&M’s concepts for the whole family. This will be the first store in the New York area to offer an H&M Home department in addition to collections for ladies, men, young ladies and young men, with separate “store within store” sections for accessories, and lingerie.

This location will also feature the Swedish retailer’s children’s collection complete with quality clothing for kids of all ages, from newborn to fourteen years of age.

In celebration of opening day, H&M at 589 Fifth Avenue will offer the first 500 shoppers in line an H&M t-shirt and an Access to Fashion Pass, valued from $10 to $500, in addition to other fantastic offers for the whole family!

H&M 5th Avenue Flagship
589 5th Avenue, New York, New York 10017
Tel: (855) 466-7467
Open Sunday to Thursday 9:00AM to 9:00PM
Friday through Saturday 9:00 AM to 10:00PM

Jeff Koons: A Retrospective opens June 27th running through October 19th, 2014 at the
Whitney Museum of American Art, located at 945 Madison Avenue at 75th street in Manhattan.

The exhibit will travel to Centre Pompidou, Musee national d’art moderne (November 26, 2014
– April 27, 2015) followed by the Guggenheim Museum Bilbao (June 5, 2015 – September 27,
2015).

For more information please visit whitney.org.

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