juicy couture black label F14 ad (1)

LOS ANGELES, Jul 21, 2014/ — Glamorous, irreverent and fun, the Juicy Couture Black Label Collection bring the L.A. lifestyle and attitude to girls all over the world. Hence, it’s not surprising that for Fall 2014, the label created “Return to Hollywood” campaign to introduce its fashion forward lifestyle collection.

Shot by noted fashion photographers Inez and Vinoodh, the campaign features model Martha Hunt and styled by Carlyne Cerf de Dudzeele, with choreography by Stephen Galloway.

The message – for Fall 2014, the Juicy girl is effortlessly cool, just having returned home from her summer travels. She is ready to embrace the new season with a sense of intrigue and adventure.

The campaign personifies the collection’s rocker muse feeling with an alluring and glamorous sensibility. Moto jackets, leopard print skinny jeans, fitted skirts, lace dresses, metallic accessories and iconic Juicy Couture track dressing evoke the essence of LA style with a rock-and-roll flair.

To further enrich the campaign, Juicy Couture will partner with style icons and notable VIPs who bring the Hollywood Ingénue attitude to life through the medium that they are most passionate about such as fashion, music and philanthropy.

The ambassadors will embody the spirit of the natural beauty, the sultry vixen, or the sweet Lolita, appealing to a wide variety of Juicy girl personalities. Each influencer will give fans an inside look into her sexy, fun, and glamorous lifestyle.

The campaign images will break globally this Fall in the US, Asia, Europe, Middle East and South America markets in publications such as W, V, Interview, T: The New York Times Style Magazine, LOVE, Elle, Harper’s Bazaar and InStyle.


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