News Store Windows Visual Merchandising

A Glimpse Behind WindowsWear

NEW YORK, August 3, 2014/ FW/ — Entitled ‘A Glimpse Behind WindowsWear’, WindowsWear PRO (http://pro.windowswear.com/) is the world’s largest fashion visual display and merchandising resource, used by top brands, vendors, and universities around the world to create better displays.

"WindowsWear: Selfridges London"

“WindowsWear: Selfridges London”

WindowsWear.com is known as the ultimate window shopping site because it allows users to digitally shop the latest styles and looks in the windows of the world’s fashion retailers. The brand also provides WindowsWear PRO, which is a subscription service that delivers comprehensive fashion trend reporting, analysis and data on the world’s fashion window displays, covering all the windows of the world’s fashion capitals like NYC, Paris, Milan, London, Barcelona, L.A., Hong Kong.

Fashion Windows editor Darby Radcliff catches up with the team behind WindowsWear to discuss their inspiration, design philosophies and innovative use of technology.

"WindowsWear: Bergdorf Goodman"

“WindowsWear: Bergdorf Goodman”

How did WindowsWear first get its start?

WindowsWear was launched in 2012 and has been used and featured very prominently around the world. Just like the world’s fashion weeks provide a platform to showcase the world’s fashion designers, WindowsWear showcases the world’s fashion windows.

 

What inspires WindowsWear?

The thousands of people in the world that design and create the world’s fashion window displays. WindowsWear is also inspired by all the new digital technologies available so that millions from around the world can experience them through new innovative ways.

 

What are some stores/boutiques that WindowsWear covers?

WindowsWear PRO http://pro.windowswear.com covers 2,000+ windows from 550 brands in 9 cities around the world including New York, Paris, Milan, London, Barcelona, Hong Kong, Toyko, L.A., and Mexico City.

 

What aspects help make a great window display?

There are many aspects that help create great window displays. The most important combine technical aspects like strong focal points, lighting, and attention to detail, with creative elements like theatrics, drama and surprise. WindowsWear PRO http://pro.windowswear.com is used by many brands, vendors, and universities from around the world to gain competitive research, inspirations, and trends to create better and more engaging displays.

 

What is next for the WindowsWear brand?

We invite you to add your email address on WindowsWear.com so we can provide you with our latest updates!

 

For more information, please visit: WindowsWear.com (http://www.windowswear.com/) to shop the looks in the windows of the world’s fashion retailers and take the WindowsWear’s Fashion Window Walking Tour http://www.windowswear.com/tours to gain an in-depth journey into NYC’s fashion industry, its most famous stores, how they design their windows, and the latest fashions on display.

Follow @windowswear for updates

[Darby Radcliff] Photo Credit: WindowsWear courtesy of Raul Tovar

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