NEW YORK, Jan 11, 2014/ — INC International Concepts hits the big 3-0 this year! To celebrate its 30th anniversary, the Macy’s private label is launching a yearlong campaign starring model, television personality, and newly appointed INC brand ambassador Heidi Klum. For its menswear line, model Gabriel Aubry has been named the face of INC Men’s for 2015.
Beginning in February and continuing throughout 2015, Klum will appear in a multiplatform campaign with a significant presence in print, digital and in-store. Klum also takes the role of the media spokesperson, being at the forefront of all INC brand messaging surrounding its anniversary campaign initiatives and collection launches.
“I’ve always loved INC for bringing runway fashion to the masses. Throughout the years, INC has been a forerunner in creating clothing that makes women feel confident and sexy,” comments Heidi Klum on her new role.
This isn’t Heidi’s first time working with INC—she previously modeled for the brand back in 1999. Her history, coupled with her natural embodiment of INC’s glamorous, sexy spirit, made her the obvious choice for this year’s commemorative campaign.
Klum will be featured alongside male model Gabriel Aubry, who will serve as the face of INC’s men’s collections for the anniversary campaign.
Official campaign imagery will break in mid-February, with lots of exciting initiatives to follow. In the meantime, you can view some teaser images from behind the scenes of Heidi and Gabriel’s first 30th Anniversary shoot.
Photos by Donato Sardella for WWD