Jacquemus Resort 2016 (1)With French actress Joana Preiss as the face of the collection, Jacquemus launched its Resort 2016 collection titled “Valerie”. The collection can be viewed online at jacquemus.com/valerie/.

And while you’re there, you can also visit JACQUEMUS new online shop at jacquemus.com/laboutique/ which was launched earlier this year.

The new site serves as a privileged space for the brand to keep a close relation with their clients through a complete immersion in the JACQUEMUS universe.

“The idea of this online shop is not to look like an online shop. We want to create a new experience, a fashion story where you can buy clothes, something real.

The Spring/Summer 2015 collection “Les Parasols de Marseille” is currently being sold on the website. No still-lives, no white backgrounds, the clients can purchase the items directly from editorial pictures of models on a beach. A natural location for this collection inspired by the South of France with its markets, flowers, fruits and stripy bikini details.

Photo credit: Brett Lloyd

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