With French actress Joana Preiss as the face of the collection, Jacquemus launched its Resort 2016 collection titled “Valerie”. The collection can be viewed online at jacquemus.com/valerie/.
And while you’re there, you can also visit JACQUEMUS new online shop at jacquemus.com/laboutique/ which was launched earlier this year.
The new site serves as a privileged space for the brand to keep a close relation with their clients through a complete immersion in the JACQUEMUS universe.
“The idea of this online shop is not to look like an online shop. We want to create a new experience, a fashion story where you can buy clothes, something real.
The Spring/Summer 2015 collection “Les Parasols de Marseille” is currently being sold on the website. No still-lives, no white backgrounds, the clients can purchase the items directly from editorial pictures of models on a beach. A natural location for this collection inspired by the South of France with its markets, flowers, fruits and stripy bikini details.
Photo credit: Brett Lloyd
