The new creative direction is amplified by world-renowned talent, including high-fashion photographers Mert Alas & Marcus Piggott, the couture stylings of industry legend Carlyne Cerf de Dudzeele, and fashion models Taylor Hill and Romee Strijd.
As Juicy Couture continues to embrace the “Year of Couture,” the fall campaign features Hill and Strijd posing together in front of a white seamless background, which contrasts the collection’s vivid hues and mod silhouettes, evoking an editorial aesthetic.
A mod rock-and-roll vibe pairs edgy leather with romantic florals, flirty A-lines with geometric prints and boucle minis with distressed denim—some things are always in style for the Juicy girl, and this season is no exception.
The iconic Juicy Couture track suit is shown in new silhouettes styled with luxe outerwear, embracing the Juicy girl’s irreverent style.
She redefines her wardrobe with key pieces like tweed jackets, chic skirt suits, and embroidered lace cutout dresses that bring a Juicy twist to this season’s mix-and-match fashion trend.