NEW YORK, NY November 25, 2018
Pantone might be calling 2018 the year of Ultra Violet, but one color trend that will never fail us is the most powerful hue on the spectrum: red. Studies show that both women and men are more attracted to people wearing red. The vibrant, bold color is a showstopper, and subconsciouses everywhere know it. Red doesn’t need to be the color of the year, because it’s appropriate year round. A bold red lip brings to mind summer days just as much as a bright red coat in a sea of black puts you in a festive mood.