Following dance, boxing battle and music, Fendi is ready to be conquered by the world of graffiti art. For the series “F is For…“, its digital platform curated by the millennials for the millennials, the Roman brand has decided to collaborate with Sam Cox aka Mr. Doodle. The London-based artist, famous for his doodles graffiti, is the protagonist of a special two-day long performance on the roof of the Palazzo della Civiltà Italiana.
In these 48 hours of non-stop creativity, Mr. Doodle, possessed by his love for OCD – Obsessive Compulsive Drawing, began to doodle the words FENDI, ROMA and FF on a mirrored desk. Then, never stopping, he filled walls, rooms and furniture with his graffiti, covering the entire Palazzo Della Civiltà Italiana with a rain of doodles in black and yellow tones. Even the iconic Peekaboo bag in white canvas has been infected by this artistic fever, turning into unique design work. While Cox was giving free rein to his talent, a young Fendi tailor, Caterina, created a special jumpsuit for him, combining different craftsmanships and multiple materials, to create a unique garment mixing the creativity and the savoir-faire of the Maison.