To celebrate the arrival of the Netflix series about the life of Roy Halston Frowick, the eponymous luxury brand has joined forces with the streaming giant to create a limited edition collection created by costume designer Jeriana San Juan and the brand’s chief creative officer Robert Rodriguez. A very particular event, considered as this is absolutely the first clothing collection (and in this case of actual fashion) in which Netflix has actively acted on the design level.
Inspired by the looks seen in the series, the Halston x Netflix collection will consist of ten eveningwear pieces available for pre-order from 7 June only on the brand’s website, to arrive later on Saks Fifth Avenue and Neiman Marcus starting from 21 June.
An unusual collaboration given the portrait of the protagonist which is anything but positive made by the series but which could easily be explained by the enormous visibility given by the launch of the Netflix series. A visibility that can only be useful to a brand that in recent years has had difficulty in amerging itself in the crowd, often ending up also carrying out risky ideas, such as entrusting the reins of the brand to Sarah Jessica Parker.