DALLAS, Jan 29, 2008 / FW / — On Friday, February 1, the fashion front moves to the Big Apple with the kick off of Mercedes-Benz Fashion Week, popularly known as New York Fashion Week. A formal ribbon-cutting ceremony will be held at the iconic tents of Bryant Park, home of the New York catwalks for the past 15 years.
Gracing the event will be the cast of NBC’s Lipstick Jungle – Brooke Shields, Kim Raver and Lindsay price who will be joining Fern Mallis, IMG Senior Vice President, Candace Bushnell, Lipstick Jungle author/series executive producer and Stephen Cannon, VP of Marketing, Mercedes-Benz.
IMG Fashion Senior Vice President, Fern Mallis along with Brooke Shields, Kim Raver and Lindsay Price, Candace Bushnell and Stephen Cannon, will gather outside the tents at Bryant Park for the official ribbon cutting ceremony at the tent’s Lobby Entrance (41st St. & Sixth Avenue) at 8:00 AM on Friday, February 1.
The ceremony will mark the beginning of New York City’s most iconic fashion event attended by world’s top journalists, buyers and industry insiders.
From February 1-8, 2008 more than 100,000 people will gather at the tents of Bryant Park from around the world in see the Fall 2008 Collections of designers such as Anna Sui, Badgley Mischka, Betsey Johnson, Carolina Herrera, Diane Von Furstenberg, Max Azria, Michael Kors, Nicole Miller, Tracy Reese, Zac Posen and sixty more.