Sergio Rossi Supports African Artists
Sergio Rossi Supports African Artists

DALLAS, Oct 7, 2008 / FW/ — There is an old saying, ‘Give a man fish and he eats for a day; teach him how to fish and he eats everyday.’ Following that adage, Sergio Rossi supports artists by creating employment for them and devote the proceeds of a special limited edition Sergio bags and shoes to benefit Monkeybiz, a non-profit organization that create employment and income for disadvantaged women.

Established in January 2002 by fellow artists Barbara Jackson, Shirley Fintz and Mathapelo Ngaka, Monkeybiz is a non-profit organization composed of over 450 artists aimed at economic development of women.

Drawing its income from the sales of handicraft beads, Monkeybiz provides employment for these women, which sometimes are the sole breadwinner for their family. Monkeybiz create sustainable job trying to increase the economic power of women and protect the health of South Africa in areas with scarce resources.

Every article is one piece signed by the artist, a guarantee of her art. All proceeds from sales are reinvested in services for the community, such as a Wellness Clinic for HIV carriers, canteens free weekly courses of yoga, theater and choral singing, as a funeral fund for artists and their families.

Supporting this endeavor, Sergio Rossi provides employment for Monkeybiz members. In addition, Sergio Rossi’s Creative Director Edmundo Castillo designed two limited edition bag and sandal in 4 color variations wherein proceeds from its sales will benefit Monkeybiz South Africa.

A unique heart-shaped embroidery, which is a tribute to Monkeybiz artists, identifies this collection from other Sergio Rossi creations.

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