NEW YORK, Jan 23, 2009 / FW/ — Fashionistas rejoice! Access to Bryant Park during Mercedes-Benz Fashion Week is BY INVITATION ONLY, but if you are an American Express Platinum Card® and Gold Card members, you can be a fashion insider!
Through American Express’ Premium Access program, Platinum Card® and Gold Card members will be able to view the runway shows from the highly popular and newly-designed American Express® Skybox, providing an up-close view of the runways; packages are available since yesterday at: www.americanexpress.com/entertainment.
For the past three seasons, the American Express Skybox has become a place to be seen with fashion designers, fashion critics and the fashion elite regularly dropping by. The same thing is expected for the Fall 2009 season when designers and industry influencers will meet with Card members in the Skybox to share fashion insights and perspectives that will help them to translate the looks they’re seeing on the runway and shape their personal style and shopping decisions.
Something special this season is Jonathan Adler, design expert and lead judge on Bravo TV’s Top Design will give the American Express Skybox a whole new look and feel. Expect celebrity stylist and fashion expert Kate Nobelius attending all the shows from the Skybox also. As the Skybox host, she will be providing Card members with an insider perspective on the ins-and-outs of the event.
American Express will be unveiling surprise details about the Skybox activities and new events taking place at Mercedes-Benz Fashion Week in the days to come. To learn more about American Express’ special access to the world of fashion and other entertainment offers, visit www.americanexpress.com/entertainment.