maybellineNEW YORK, July 21, 2009 / FW/ — Maybelline New York joins title sponsor Mercedes-Benz at Bryant Park this September as the cosmetics company enters a two-year agreement with IMG Fashion as the event’s official cosmetic sponsor.

Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. The makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.

“Solidifying a partnership with Mercedes-Benz Fashion Week in New York is truly exciting for us, and even more so as we have already been sponsoring similar events in Amsterdam, Berlin and Moscow,” said Cyril Chapuy, Global General Manager of Maybelline New York.

Mercedes-Benz Fashion Week will be held in New York on September 10 -17, 2009.

New York Fashion Week Spring 2010