NEW YORK, Sep 17, 2009 / FW/ — Entering the world of social media, Versace announced today the launch of their Twitter account and Facebook page.
With the debut of this campaign Versace’s goal is to push beyond the status quo and create a fresh approach to utilizing social media that enables Versace’s clients and community to discover unique and innovative ways to experience and connect with the Versace brand around the world.
“With the launch of the new Spring/Summer 2010 collection, the introduction of the first women’s ready-to-wear collection for Versus, and the launch of our new website later this month, it is an exciting time for the Versace. Social media fits into our overall brand strategy of strengthening our presence and relationship with our clients and community around the world,” says a spokesperson for the label.
Versace partnered with enter: new media to design and strategize the roll out of both sites where visitors can view runway shows and get minute to minute updates about Versace events.
The Facebook page will also include a “Gallery” page where fans are invited to view the newest runway collections, preview ad campaigns, get news about the latest celebrity red carpet moments, and view special video content.
Follow Versace at http://twitter.com/Versace and become a fan at http://www.facebook.com/versace
Another Versace news, Marc Duhm has been appointed Director of Wholesale for the Versace brand effective immediately. In his new post, Duhm will be responsible for overseeing the development and growth of the wholesale distribution of all Versace first line products worldwide.
Duhm reports directly to Mr. Gian Giacomo Ferraris, CEO of the Versace Group and will be part of the executive team.
Before joining Versace, Marc Duhm was at Jil Sander for fifteen years where he worked his way up within the organisation to become Director of Wholesale worldwide, a position he has covered for the last 3 years.
‘Versace is one of the most important and leading brands in the world. It is a pleasure to join the world of Versace and to participate to its success and growth” says Marc Duhm.