NEW YORK, Oct 10, 2009 / FW/ — Beginning spring 2010, Ellen Tracy branded women’s sportswear will be sold exclusively at Macy’s.
An agreement between Ellen Tracy owner, Brand Matter LLC, and its sportswear licensee, RVC Enterprises and Macy’s stipulates that Macy’s will offer its customers an exclusive array of Ellen Tracy better sportswear focused on modern, related separates.
This will include jackets, shirts, pants, sweaters, woven tops, knit tops and bottoms. Price points, for example, will be in the range of $99 to $149 for jackets and $50 to $99 for pants.
The exclusive sportswear will launch in more than 100 Macy’s stores and online at macys.com in March 2010, with plans for additional rollout over time to additional stores.
The launch will include new Ellen Tracy shops in Macy’s largest flagship stores – Herald Square in New York, Union Square in San Francisco, State Street in Chicago and Dadeland in Miami. The two companies will work closely together on new ventures and brand extensions for the future.
[EDGARDO HERNANDEZ]
