DALLAS, Oct 29, 2009 / FW/ — Atlanta-based Alternative Apparel, known for its continuing quest in creating the perfect T-shirt announced Tuesday its ‘Think Earth’ campaign will benefit the national environment non-profit organization Global Green USA.
To kick off the campaign, Alternative has added a new “Think Earth” t-shirt to its fashion-forward collection, for which 100 percent of the net proceeds will benefit Global Green.
“We’re thrilled to be participating in such a worthy cause,” said Alternative Founder and Designer Greg Alterman. “At Alternative, we believe that every effort is crucial—there is no act too small.”
Encouraging individuals to make a difference with what they wear, Alternative will be inviting their customers to make an additional donation to support Global Green in varying increments, which can be placed via the Alternative company website.
In exchange, supporters of the cause will receive the super-soft, vintage-style tee made of eco-heather, Alternative’s uniquely sustainable blend of organic cotton, recycled polyester and naturally occurring rayon.
A symbol of a movement for positive change and humanitarianism, the Global Green t-shirts are inspired by Alternative’s own Think Earth initiative—an interactive lifestyle campaign in which activists, celebrities, business owners, and nonprofits work together to raise awareness and promote eco-consciousness on every level, from environmentalism and health issues to education and community development.