PARIS, Nov 5, 2009 / FW/ — With all the focus on technology nowadays, Lacoste did a 180-degree turn and highlighted the silhouette while underscoring its high-tech advances in the construction and manufacture of the shoes.

Focusing on the vulcanized canvas shoes in its range of men’s sport style, there is a certain retro appeal while the wearer benefits from the advanced technology of shoe making.

MARCEL HI is a fresh take on the classic hi-top canvas shoe with reinforced side panels. The inside lining of the white version is neon yellow, making for a fun colour pop. MARCEL HI also comes in black, grey and blue.

MARCEL GM features a black and white or java and milk check print on the side panels. The tongue and vamp matches the sole in a dark and a light version of each colour way.

MARCEL RT is the cult classic back for spring in never-out-of-style shades of white, black and grey.

ALBANY is a directional take on a standard canvas shoe, with unfinished distressed detail around the sock collar. Made of a linen finish canvas, ALBANY comes in two versions: grey or blue solid or two-tone contrasting combinations of grey/graph and red/blue.