PARIS, Dec 16, 2009 / FW/ — Shot by André for Louis Vuitton and presented like the iconic Polaroid shots that was introduced in 1972, the Louis Vuitton sunglasses Spring /Summer 2010 collection has taken on a 1970s feel with an interjection of Arty Technicolor.
Illustrated as a portrait gallery of Parisian and New-York trendsetters and curated very similar to the way a run of show is presented backstage during fashion week, the collection evokes a high fashion atmosphere.
Designed by Marc Jacobs, the sunglasses line takes its inspiration from the house codes: the Monogram flower feature in the design for the women’s styles, while the Damier check appears in the collection for men.
The styles have been created by a design department using a unique three-dimensional process. The finishes on the hinges have been carefully crafted to form perfect LV initials. The lenses were given special treatments, photochromy and polarization.
The acetate frames have been developed by hand to obtain the house colours reminiscent of the leather goods lines – crafted by the most experienced of eyewear makers, LV sunglasses provide a reliable protection against solar UV radiation.
Like the other products, the eyewear is exclusively manufactured for Louis Vuitton by optical craftsmen from the French region of Morez, the Jura and Italy’s Cadore region. The eyewear is sold exclusively in the Louis Vuitton network.
[SARA CONDE]
Photos courtesy of Louis Vuitton
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