NEW YORK, Feb 15, 2010 / FW/ — A traditional stage (the New York Armory) and a very futuristic show thanks to laser light technology, Y-3 arguably has the best staging of the season, not to mention the most fun.
Inspired by the tension of two opposite aesthetic ideals: TRADITION vs. FUTURE; Yohji Yamamoto and adidas melded technology with tradition.
For Fall, the label known for sport elegance took inspiration from bespoke English tailoring, reinterpreting classic shapes in futuristic materials, or alternately, classic materials in futuristic shapes.
With walls of laser lights, the music was retro 1960s and 1970s, as Paul Simon hits “Mrs. Robinson” and “50 Ways to Leave your Lover” softly whispered in the background.
The clothes can speak for itself, modern, functional and aesthetically pleasing. Highly coveted by the Internet generation and Gen Y, the retro 1970s approach just put the label on the list of brands that Gen X and young Baby Boomers would buy.
Photos courtesy of Y-3