LOS ANGELES, Apr 8, 2010 / FW/ — In today’s hectic pace of life, effortless clothes are a must for women on the go. Mother and daughter design team, Chris and Jaime Lo spent their lives living in the world’s busiest cities and know firsthand the need for stylish, effortless and versatile clothes.

The busy, fast-paced lifestyle they led inspired them to create Chris & Jaime, a line that had an urban sensibility mixed with downtown cool. Catering to metro girls, Chris & Jaime is unpretentious, effortless, and imaginative.

Chris and Jaime Lo, the mother and daughter designers believe that an outfit can be sophisticated yet still playful, feminine without being weak, and low key but amazingly memorable. The ultimate compliment to Chris and Jaime is not “that dress looks great on you” but “you look great”.

A truly great outfit is one that cannot be defined independently, but rather something intangible that cannot be credited to one factor. Style should never look calculated, and the girls try to keep that element of mystery and surprise with every season.