NEW YORK, Aug 27, 2010 / — “Mad Men” actress Christina Hendricks will take center stage for London Fog as she headlines the label’s fall marketing campaign.

Recently named “Best-Looking Woman in America” by Esquire magazine, “Christina Hendricks is sexy and gorgeous and the perfect woman to continue in London Fog’s tradition of celebrity portraiture in our marketing campaigns,” said Dari Marder, chief marketing officer, London Fog.

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories.

The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Commenting on her new role, Christina Hendricks stated, “London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.”

Past London Fog spokespeople have included Eva Longoria Parker and Tony Parker, Gisele Bundchen and Teri Hatcher.