London Runway Shows

Adidas by Stella McCartney Spring 2011

LONDON, Sep 23, 2010 / — Part of the adidas Sport Performance division, the adidas by Stella McCartney continues to redefine and challenge traditional sports silhouettes with the introduction of “Weekender”, a new outdoor category for its Spring / Summer 2011 collection.

With a “weekender sports kit to escape from urban to nature” as a theme, the functional fashion collection remains the only line available for women, which is a true fusion of performance and style, combining cutting-edge adidas technologies with Stella’s unique designs.

Inspired by summer outdoor activities from long country walks to music festivals, Weekender, the newest category for summer collections, introduced during London Fashion Week 2010, fuses stylish outdoor designs with top-level technology: represented by 3xDRY® (water-repellent and anti-odour) within apparel, for maximum comfort. Highlights include the Blanket cape with military silhouette, the red sleeping bag and the fashionable rubber boots.

Stella McCartney says: “The Weekender summer festival pack is a celebration of the season, people enjoying being outside and enjoying their surroundings and getting at one with nature and using life to its fullest.”

Alongside this season’s new category, the innovative seamless underwear line is also introduced, featuring soft hand feel (Polyamide touch) and no side seams, offering versatile and highly functional (CLIMALITE® technology) pieces suitable for all kinds of sport.

Another highlight for spring/summer 2011 is the standout Bright in Run and Cycling accomplished with colours such as Magic Blue or Hot Coral and the ultra-fashion animal leopard prints that are just right for mixing and combining with other collections such as Cover Up and Studio.

Highlights include leopard jacquard executions on performance pieces so that the cyclist or runner feels comfortable yet fashionable while exercising.

Last but not least, the Tennis collection continues to be showcased both on and off the court by Caroline Wozniacki, one of the Top 3 women’s players, with three new dresses for all spring/summer Grand Slam tournaments, ensuring high performance combined with sophisticated design details.

This season’s collection also continues to offer new styles in Golf, Gym Yoga and Gym Studio, alongside Tennis, Cycling, Running, Weekender and the new seamless underwear collection.

The spring/summer 2011 collection hits retail in around 633 stores from December 2010, including high-end department stores – such as Lane Crawford, Isetan, Harrods and Nordstrom – as well as adidas Sport Performance and Stella McCartney stores, leading e-retailers and selected sports retailers globally.

Apparel prices range from around 35 Euro for the Performance Hot Pant and up to 450 Euro for the Weekender NC Performance Jacket. Footwear starts at around 50 Euro for the Auxesia Slide and goes up to 400 Euro for the Olivin Golf in the Golf collection. Accessories are from 10 Euro for the Swim Towel and up to 170 Euro for the Fashion Sport Bag.

London Fashion Week Spring 2011