PARIS, Sep 2, 2010 / FW/ — With luxury American label opening an outpost at famed Printemps in Paris, the department store’s windows was turned into a live art happening on August 31st where artists conceived an artistic journey through New York’s iconic neighborhoods – Madison Avenue, Soho, Meatpacking District and Brooklyn.
Launched by Peter Pelarrey, Director of the Printemps Haussmann, and Christopher Ian Bickley Chaix, respectively President and International Director of International Sales Coach brand, each of the 11 store windows at Printemps, each of the 11 store windows of Printemps became a canvas.
Using a special technique called “scratch paper,” a creative collective “9eme concept”, blends a variety of collages, printing paper and ink to create images based on popular American comic books is unique in its kind, a modern work of art.
The store windows will be on display until October 10th.
[MARI DAVIS and LIDIA BARDINA]