DALLAS, Nov 3, 2010 / FW/ — Just in time for the holiday season, Ariat, which is best known for their equestrian footwear and apparel, unveils the newly retrofitted Ariat.com.

Leveraging the power of social networking, the revamped site features a community area, links to Ariat’s Twitter and Facebook pages and an e-commerce functionality making their products available to a wider audience.

The dramatically-redesigned site embodies Ariat’s focus on performance innovation and commitment to the evolving needs of its customers.

“Since Ariat’s inception, our main focus has been on designing and manufacturing the most innovative equestrian footwear and apparel, as well as providing exceptional service to our customers. Most of our customers use the Internet to research and educate themselves about our products, and we have upgraded our online presence to improve the technical performance of our site,” said Beth Cross, president and co-founder of Ariat.

The new site features an enhanced shopping experience with powerful navigation, product comparisons, multi-angled product photography and a community section with social media, news, events and athlete blogs.