NEW YORK, Jan 24, 2011/ FW/ — With mutual respect and admiration for each other’s business and expertise, adidas Originals and Diesel collaborated to create a fashion forward sneaker designed in the spirit of unconstrained exploration.
The idea of developing an exclusive Diesel/adidas Originals sneaker collection was forged after the two brands’ successful denim collection in 2008. Continuing the special that exists between them, five classic adidas styles were re-designed by Diesel, launching January 20th 2011, with only 10,000 pairs available globally.
Thus Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company’s founder) comments, “I am a huge fan of adidas, they inspire me and they were my myth when I was growing up.”
“After the amazing denim collaboration, when Diesel’s know-how was infused by adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks!” Rosso continued.
The carefully selected iconic adidas silhouettes build on the inspiration deriving from the combination of the most recognizable and exclusive details from both brands.
Diesel sneakers are “not made for running”….but you can cruise to Diesel Stores or to diesel.com starting January 27th, 2011 to be the first successful owner of one of 10,000 Diesel/adidas limited editions.
FORUM MID DIESEL LEA: Punk meets Rock’n’Roll.
FORUM MID DIESEL TXT: Including details from the latest Diesel Fiat 500 collaboration – reflector touches on stitching, the strap and the lace eyelets, plus the Mohican Head on the tongue.
ZX 700 DIESEL: Take a classic running shoe and infuse it with Diesel fashion collection materials and colors…and wear it for successful living.
STAN SMITH SPECIAL and STAN SMITH 80’S: Two stories are being fused: Starting from 1971,the Stan Smith, adidas’ tennis shoe is being reinterpreted by 1978 born Diesel – a puzzle-like street/denim design. Patches are made out of camel leather.