NEW YORK, Apr 13, 2011/ — Singapore-based contemporary fashion label RAOUL will be available online exclusively at Shopbop beginning April 14th. A lookbook editorial introducing the collection with commentary from the designers about their sources of inspiration will launch on Shopbop the same day

Created by husband-and-wife team Douglas and Odile Benjamin, RAOUL began as a men’s shirting label and evolved into a complete ready-to-wear collection for men and women in 2008. The label is now a global phenomenon, selling at the best retailers around the world.

“We are honored to partner with Shopbop,” says Odile Benjamin. “It is one of the most reputable online stores, not only in the United States but worldwide. We are extremely impressed with Shopbop’s marketing strategies, attention to detail, and impeccable customer service, all of which are compatible with RAOUL’s brand image.”

“RAOUL is internationally known for affordable luxury with an elevated sensibility,” says Shopbop Fashion Director Kate Ciepluch. “The spring collection’s soft femininity provides elegance and effortlessness that is right in line with the season and our customer.”

See the Raoul lookbook and an exclusive interview with the designers here: