Enthusiasts including Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage joined the lively gathering with a downtown inspired atmosphere catching Marant’s bohemian energy.
Live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang, charged the ambiance as the collection was presented in cinematic settings that included mixed images, films and models.
“I think it’s really cool when a high-end designer does a collaboration like this and makes their designs easily accessible to everyone. The pieces are awesome – and coveted. I know many people that will be waiting in line on the 14th, it’s exciting,” says January Jones.
“This is the second H&M collaboration that I’ve attended. I feel it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M – to make fashion that is not just beautiful and classy, but also affordable,” says Freida Pinto.
“This street celebration was the perfect way to launch a collection that oozes the energy of cool Parisian style. It felt optimistic and real: a reflection of Isabel Marant’s knack for urban sophistication and bohemia. I think the collection for women, men and teen captures her spirit and I hope our customers are as excited as we are for the launch,” says Margareta van den Bosch, Creative Advisor at H&M.