As modeled by Gigi Hadid
The appointment of Riccardo Tisci as Chief Creative Officer of Burberry caused an unprecedented revolution within the well-known English brand.
One of the first innovations introduced by the Italian designer concerned the monogram of the Maison, redesigned in a new version first presented in August 2018. The new monogram, created by Tisci himself along with Peter Saville, English art director and graphic designer, pays homage to Thomas Burberry, the man who founded the namesake fashion house back in 1892.
“When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house. I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary.” – Riccardo Tisci
Now the TB interlocking, which sees the interweaving of the letters T and B in different tonal shades of Burberry beige and brown. The top model and superstar Gigi Hadid makes her campaign debut for Burberry showcasing the breadth of the collection by transforming into the four distinct characters celebrated by the fashion house.
The Girl wears an oversized T-shirt, silk trousers, a camera bag, socks and pumps.
The Boy highlights his male attitude with a hoodie and baseball cap; bum bag, backpack, sneakers and barrel bag are all in e-canvas.
The classic and timeless Burberry aesthetic is represented in The Lady, thanks to a nylon car coat, a silk shirt with a contrasting collar and cuffs, a silk A-line skirt, a tote bag, a silk square scarf and pumps.
Finally, The Gentleman is characterised by a nylon car coat, rib-knit beanie and shirt.
Riccardo has assembled a team of Britain’s finest creative talent to capture the spirit of the collection, including photographer Nick Young, stylist Katy England, art director Peter Saville, make-up artist Isamaya French and hair stylist Gary Gill.
The Monogram collection will be available to purchase in selected Burberry stores globally and online from 22 May, with prices ranging from £50–1,500.