For the first time in thirteen years, Milan Fashion Week will host a Valentino Fashion show.
The last walked in Milan was in 2007. The Pierpaolo Piccioli-led brand’s next SS21 show, during which both men’s and women’s collections will be presented, will take place on September 27th in a location that has not yet been revealed. The choice to present in Milan was motivated by ethical reasons, not different from those that prompted the brand to present its Haute Couture collection at the Cinecittà Studios in Rome last July.
The next Milan Fashion Week will be the first of the major European fashion weeks to be held in the post-Covid world, driven by the main event that will be the debut of Raf Simons at the helm of Prada, and will be followed by that of Paris but this year will be devoid of players like Saint Laurent, Givenchy (who will parade in October) and Valentino.
” In the current scenario, we need to make decisions in advance to protect our first resources, our people, and to allow our brand to remain relevant exploring alternative opportunities. This is why we feel that it would be more ethical to produce the new show in Italy, in Milano. We strongly believe that this project will contribute to underline the importance of being part of a fashion system represented by the Camera Nazionale della Moda Italiana and the Fédération de la Haute Couture et de la Mode.” – Valentino CEO Jacopo Venturini